World Recognition
- World's leading safari destination (World Travel Awards)
- Wildebeest Migration - One one of the 7 wonders of the natural world
- 82% brand loyalty from visitors (Country Brand Index)
- 37.33% growth in international arrivals (2018)
Economic Impact
- 5.6% sector growth in 2019
- 1.1 million people employed
- 2,025,206 international arrivals (2018)
- High multiplier effects across economy
Kenya Vision 2030
Kenya aims to be among the leading long-haul tourist destinations in the world, offering a high value, distinct and diverse visitor experience. Karibu and Make It Kenya!
Tourism Opportunities & Products
Come Live the Magic
Kenya is a year-round destination offering authentic, diverse and unique experiences, providing travelers with breathtaking moments of discovery wrapped with the warmth of its people.
Wildlife & Safari Experiences
The Big Five
Home to the legendary Big 5 - Elephant, Rhino, Buffalo, Lion and Leopard. Kenya is the only country with a wildlife park within its capital city (Nairobi National Park).
The Special Five
Northern Kenya's unique wildlife - the Gerenuk, Somali Ostrich, Reticulated Giraffe, Grevy's Zebra and the fringe-eared Oryx.
Birding Paradise
Over 1,100 recorded species of birds. Prime locations include Lake Baringo, Lake Nakuru and Lake Elementaita.
Twin Migration
World-renowned for the twin migration of Humpback whales and Wildebeests. The Maasai Mara migration is highly sought after by international travelers.
Adventure Tourism
Trekking & Hiking
Chyulu Hills, Aberdares Ranges, Loroghi Hills, Matthews Ranges, and Ndoto Mountains offer spectacular trekking experiences.
Lake Turkana
World's largest permanent desert lake and alkaline lake. Experience cultural festivals and unique desert lake shores.
Health & Wellness
Natural hot springs and wellness tourism opportunities requiring development for international markets.
Medical Tourism
Nairobi has excellent medical facilities with potential to draw medical tourists from neighboring countries. Development opportunities exist for specialized medical tourism packages.
Year-Round Destination
Kenya offers unique experiences beyond migration season. Destination management companies provide custom-made itineraries for diverse traveler preferences.
Tourism Investment Areas
Kenya's tourism sector offers significant investment opportunities across various segments, supported by growing infrastructure and favorable policies.
Hospitality Infrastructure
- Hotel and resort development
- Eco-lodges and sustainable tourism
- Conference and meeting facilities
- Luxury safari camps
- Beach resort development
Tourism Products & Services
- Adventure tourism operations
- Cultural tourism experiences
- Destination management services
- Tourism technology platforms
- Transportation services
Sustainable Tourism
- Community-based tourism
- Conservation tourism initiatives
- Green certification programs
- Wildlife conservancy partnerships
- Renewable energy tourism facilities
Specialized Tourism
- Medical tourism facilities
- Health and wellness centers
- Sports tourism infrastructure
- MICE (Meetings, Incentives, Conferences, Exhibitions) facilities
- Educational tourism programs
Proudly Kenyan - Cultural Heritage
Kenya is a country of deeply rooted traditions and vibrant cultural cross-roads. Some of the oldest evidence of human culture has been discovered in Kenya, making it truly a cradle of humanity.
Ancient Heritage
Kenya is truly a cradle of humanity with some of the oldest evidence of human culture discovered here. The country links its prehistoric past to new cultural expressions in a land of breathtaking beauty.
Cultural Diversity
Kenya's diverse landscape - from snow-capped mountains to the Great Rift Valley, deserts to lakes, vast savannahs, lush forests, and sparkling coast - are reflected in the diversity of Kenyan people and their traditions.
Living Traditions
Many communities thrive in areas that have sustained their unique ways of life for centuries, while others are adapting their customs in growing urban areas.
Modern Expression
In rapidly growing urban centers, people of diverse cultures intersect, resulting in dynamic and creative new forms of expression that further enrich contemporary Kenyan culture.
Sports Excellence
Since the 1960s, Kenya's dominance in sports has been unrivaled. Currently ranked world's number two in IAAF World Championships and home to Eliud Kipchoge, the greatest marathoner of all time who ran under two hours in the INEOS challenge (1:59) in Vienna, Austria in 2019. Kenya is truly Africa's rising star!
Tourism Recognition & Support Agencies
World Recognition
Brand Loyalty
82% brand loyalty from visitors (Country Brand Index)
Growth Rate
37.33% growth in international arrivals (2018)
Key Tourism Agencies & Organizations
Kenya Association of Tour Operators
KATO represents and promotes the interests of tour operators in Kenya, ensuring quality tourism services and sustainable practices.
https://katokenya.org/
Kenya Tourism Board
KTB is the official tourism promotion agency responsible for marketing Kenya as a premier tourism destination globally.
https://ktb.go.ke/
Ministry of Tourism & Wildlife
The government ministry responsible for policy formulation, regulation, and development of Kenya's tourism sector.
https://www.tourism.go.ke/
Kenya Association of Hotel Keepers & Caterers
KAHC represents the hospitality industry, promoting excellence in hotel services and hospitality standards across Kenya.
https://www.kahc.co.ke/
Tourism Investment Support
The Kenya government, through these agencies, provides comprehensive support for tourism investors including policy guidance, market intelligence, and promotional assistance. For detailed information on tourism investment opportunities and support services, contact the embassy or visit the respective agency websites.